Content Marketing ROI: Tripling Blog Traffic for a Tech Blog
Content MarketingTechTraffic Growth

The Challenge
A B2B technology blog had a wealth of expert content but suffered from low organic traffic and minimal lead generation through its articles.
Our Strategy
- Conducted a thorough content audit to identify underperforming content and keyword gaps.
- Developed a pillar page and topic cluster strategy around core service offerings.
- Optimized existing high-potential articles and created new, in-depth SEO-driven content.
- Implemented internal linking best practices to distribute authority.
- Promoted content through targeted outreach and social media channels.
The Results
Revamped content strategy tripled organic blog traffic, increased average time on page by 40%, and boosted newsletter sign-ups from blog content by 200% within 9 months.
Organic Blog Traffic
+200%
Newsletter Sign-ups (Blog)
+200%
Avg. Time on Page
+40%
Keywords in Top 5 (Blog)
+150
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