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Content Marketing ROI: Tripling Blog Traffic for a Tech Blog

Content MarketingTechTraffic Growth
Content Marketing ROI: Tripling Blog Traffic for a Tech Blog
The Challenge

A B2B technology blog had a wealth of expert content but suffered from low organic traffic and minimal lead generation through its articles.

Our Strategy
  • Conducted a thorough content audit to identify underperforming content and keyword gaps.
  • Developed a pillar page and topic cluster strategy around core service offerings.
  • Optimized existing high-potential articles and created new, in-depth SEO-driven content.
  • Implemented internal linking best practices to distribute authority.
  • Promoted content through targeted outreach and social media channels.
The Results

Revamped content strategy tripled organic blog traffic, increased average time on page by 40%, and boosted newsletter sign-ups from blog content by 200% within 9 months.

Organic Blog Traffic

+200%

Newsletter Sign-ups (Blog)

+200%

Avg. Time on Page

+40%

Keywords in Top 5 (Blog)

+150

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