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PPC Optimization: 30% CPA Reduction for Finance Co.

PPCFinanceROI Improvement
PPC Optimization: 30% CPA Reduction for Finance Co.
The Challenge

A financial services company was experiencing high Cost Per Acquisition (CPA) and low conversion rates from their Google Ads campaigns, despite a significant ad spend.

Our Strategy
  • Complete campaign structure audit and rebuild, focusing on tightly themed ad groups.
  • Extensive keyword research to identify high-intent keywords and aggressive implementation of negative keywords.
  • A/B testing of ad copy, focusing on unique selling propositions (USPs) and clear calls-to-action (CTAs).
  • Landing page optimization recommendations to improve relevance and conversion flow.
  • Implementation of conversion tracking best practices and bid strategy adjustments.
The Results

Reduced Cost Per Acquisition (CPA) by 30%, increased overall conversion volume by 20%, and improved Click-Through Rate (CTR) by 25% within 3 months of campaign optimization.

Cost Per Acquisition (CPA)

-30%

Conversion Volume

+20%

Click-Through Rate (CTR)

+25%

Quality Score (Avg.)

+2 points

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